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Jakoten — Fried Fish Cake Street Food

Published: Jun 3, 2026
Updated: Jun 3, 2026
jakotenfish cakestreet foodlocal specialtydeep-fried
Jakoten — Fried Fish Cake Street Food
Jakoten — Fried Fish Cake Street Food 2

Jakoten (じゃこ天) is Ehime's signature fish cake made from small fish (jako — tiny sardines or anchovies) ground whole with bones, mixed with minimal flour, and deep-fried until golden and crispy. Unlike kamaboko (steamed fish cake), jakoten has a coarser texture from the ground bones and a stronger, fishier flavor. It's eaten as street food, served warm with soy sauce and grated ginger, or added to udon and oden.

The dish originated in southern Ehime fishing villages where small bycatch fish were transformed into preserved food, now elevated to regional specialty status.

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Getting There

Access Information

Available throughout Ehime; best in Uwajima and Matsuyama. Recommended shops: Marubun (まるぶん, Matsuyama), ¥150/piece. Uwajima roadside stands, ¥100–200. Often sold at michi-no-eki (roadside stations). Served warm, eaten immediately.

Insider Guide

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**Flavor profile:** Jakoten tastes intensely of fish — the whole-ground tiny fish (including bones, heads, organs) create a concentrated umami flavor that some find overpowering, others addictive. The

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