Home/Iwate/Morioka/Morioka Reimen — Pyonpyansa's Cold Buckwheat Noodles
Iwate· Morioka
🍜 Food & Drink

Morioka Reimen — Pyonpyansa's Cold Buckwheat Noodles

Published: Jun 3, 2026
Updated: Jun 3, 2026
reimencold noodlesMorioka noodleskimchibuckwheat
Morioka Reimen — Pyonpyansa's Cold Buckwheat Noodles

Morioka Reimen is one of Morioka's 'Three Great Noodles' — cold buckwheat noodles in icy beef broth, topped with kimchi, cucumber, boiled egg, and sliced beef. The noodles have legendary chewiness thanks to added potato starch, giving them a bouncy, almost elastic texture. The dish was created by Korean immigrants in post-war Morioka and has since become the city's signature summer dish, though it's eaten year-round. Pyonpyansa is the most famous purveyor, founded in 1954 and credited with popularizing reimen. The noodles arrive in a stainless steel bowl filled with clear, cold beef broth and ice cubes. The kimchi adds spicy-sour contrast to the mild broth. Diners can add vinegar and spicy mustard (karashi) to taste. The texture of the noodles is what distinguishes Morioka reimen — they're firm, chewy, and resist breaking, creating a satisfying bite. The broth is light and refreshing, designed to cool you down rather than fill you up.

Advertisement

Getting There

Access Information

Pyonpyansa Main Store: 1-12-13 Morioka-Ekimae-dori, Morioka. 5-min walk from Morioka Station. Hours: 11:00–21:00 (last order 20:30). Closed irregularly. Reimen ¥850–1,200 depending on size.

Insider Guide

Premium
Order the regular size first — large (大盛り) is genuinely huge and the noodles are filling despite their light appearance. The kimchi is house-made and spicy; ask for less (kimchi sukuname) if you have

Unlock Insider Tips

Booking secrets, hidden viewpoints, and local contacts — exclusively for Premium members.

Get Premium · from $5/month

Book Your Stay Nearby

Find accommodation close to Morioka Reimen — Pyonpyansa's Cold Buckwheat Noodles on these trusted booking platforms:

More in Iwate