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Tokushima Central Wholesale Market — Morning Tuna Auctions

Published: Jun 3, 2026
Updated: Jun 3, 2026
wholesale markettuna auctionfish marketmorning marketTokushima
Tokushima Central Wholesale Market — Morning Tuna Auctions
Tokushima Central Wholesale Market — Morning Tuna Auctions 2
Tokushima Central Wholesale Market — Morning Tuna Auctions 3

Tokushima Central Wholesale Market (徳島市中央卸売市場) is a functioning seafood and produce market where Tokushima's restaurants and shops source ingredients daily. The market is best known for its tuna auctions (マグロのせり), held early mornings when fresh-caught tuna are lined up on the floor for buyers to inspect before rapid-fire bidding. Visitors can observe from designated viewing areas, watching auctioneers and buyers communicate via hand signals and shouted bids.

Unlike Tokyo's Toyosu Market (which requires advance lottery reservations), Tokushima's market allows walk-in observation for free.

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Getting There

Access Information

3-chōme-6 Futaba-chō, Tokushima City. 10-min drive from Tokushima Station. Tuna auction: weekdays 6:30–7:30 (busiest 7:00–7:20). Free observation from designated area. Market restaurant: opens 6:00, serves fresh fish breakfast sets (¥1,000–1,500). Parking: free.

Insider Guide

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**Auction viewing:** Arrive by 6:45 to witness peak auction activity. Tuna (mostly yellowfin and bigeye) arrive from overnight fishing boats, are inspected by buyers who cut tail samples to check fat

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